Internet Marketing Optimization Factors You Need to Consider

By anitobopper | Nov 26, 2008

internet-marketing-optimization-factors Internet Marketing Optimization Factors are essential to help your site get noticed by Google. To those familiar with the term, just skip ahead and optimize your keywords on the bullet points mentioned below for your onpage and offpage optimization factors.

If you haven’t got a clue to what I’m referring to, I’ll just mention two internet marketing optimization factors that you need to understand and apply to your site to make it more search engine friendly.

The two internet marketing optimization factors you need to consider are basically your site’s onpage and offpage keyword optimization. Let’s start with onpage optimization.

Your onpage keyword optimization factor would include:

page title
header tags
alt tags
meta tags
bolding, italicyzing, and underlining
placing keyword in the correct position on the page
While onpage optimization is still something you should do, it’s NOT what will get you high search engine rankings. It’s the offpage optimization factors that will.
Who links to you and how they do it

The onpage internet marketing optimization factors mentioned above would generally help Google easily find keywords faster on your site compared to those that do not even bother to optimize their pages. Google can now easily get a snapshot of your site and index it for the keywords you are targeting.

The second internet marketing optimization factor you need to understand is your offpage optimization. This internet marketing optimization factor would help you get high search engine rankings if done properly.

The following are you main offpage internet marketing optimization factors:

Which websites link to you
The number of websites linking to you
The Google PR of the website linking to you
The page title of the website linking to you
The anchor text used in the link linking to you
The number and type of links linking to the website that’s linking to you
The number of outbound links on the website that is linking to you
The total number of links on the website that is linking to you
Whether or not the websites linking to you are deemed by Google as an authority website
The IP Address of the websites linking to you

These internet marketing optimization factors are the things you need to basically understand and tweak to help your site land better on Google’s SERPs. I have a copy of Brad Callen’s “SEO Made Easy”. Again, it’s old hat but if you’re still a newbie to all these internet marketing optimization factors, just send me a note on my contact page and I’ll gladly send it to you.