If you haven’t read part 1 and 2, just click here -> PPC search engine internet marketing campaign for part 1 of 3 or here -> for PPC search engine internet marketing campaign for part 2 of 3.
We’re finally at the last part of know your PPC search engine internet marketing campaign. Here we’ll discuss some of the vital ingredients of your landing page in detail.
Your landing page will consist of the following:
* Heading
* Opening section
* Body copy
-selling point 1
-selling point 2
* Personal guarantee
* Call to action
* Your p.s.
Heading
- Your heading should attract attention and must have a “hook” to compel the reader to keep on reading. I’m really no copywriter so I think it’s wise to consult one who is knowledgeable in this area.
Opening Section
- In the opening section, point out the problem and state your solution
Body Copy
- The landing page body should list all the benefits starting from the most important down to the least
Personal Guarantee
- This part of your landing page eases the mind of the buyer because you intend to give them their money’s worth. Make it clear, long term, deliver it with no questions asked and provide visible contact information
Call to Action
This is the most important part of your landing page. If you have properly presented your benefits above, your visitor will most likely make a purchase. Always include here your main benefit and urgency factor. Tell the visitor what to do next and how he/she will get the product.
Your P.S.
You might be surprised that this portion is one of the most read part of the landing page. You can have one or two p.s. at the most. Just state here your call to action with a little twist.
Thank You Page
If your visitor purchased your product or service, redirect him/her to your thank you page. This page is where you thank your visitor for the purchase and reassure that he/she made a great choice.
There are more things you have to take care of like page automation, payment processor, autoresponder and the redirect to your thank you and download page, etc. This is beyond the scope of know your PPC search engine internet marketing campaign topic. I might post a few articles re the subject in the future but I think this will suffice for now.
To summarize, knowing the basic points in your PPC search engine internet marketing campaign such as:
This would greatly increase your chances of successfully implementing your next PPC search engine internet marketing ad campaign.
One final note:
After doing keyword research, you most likely will have several versions of your keyword phrases. To make your PPC search engine internet marketing campaign more interesting, try to “split test” your ads using different keyword phrases while using the same title.
If you have more funds try multi-split testing using two or more titles. The only thing to do here is to constantly monitor your ads. Keep the one that gives the highest conversion rate and drop those that do not perform well.
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Know your PPC Search Engine Internet Marketing Campaign - part 3 of 3
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